Business Book Launch Checklist

Pre-launch Preparation:

  1. Define Your Goals: Clearly outline your objectives for the book launch. Identify key performance indicators (KPIs) to measure success.
  2. Build Buzz with Teasers: Share sneak peeks, quotes, and behind-the-scenes content on social media to generate anticipation.
  3. Optimise Online Presence: Ensure your website is book-ready. Create a dedicated landing page with a compelling book description, author bio, and pre-order links.
  4. Leverage Email Marketing: Develop a targeted email campaign. Build a subscriber list and create engaging newsletters with updates, exclusive content, and pre-order incentives.

Cover All Bases:

  1. Professional Editing: Ensure your book is professionally edited and proofread. Quality matters!
  2. Eye-Catching Cover Design: Invest in a visually appealing cover design that aligns with your brand and attracts your target audience.
  3. ISBN and Copyright: Secure an International Standard Book Number (ISBN) and copyright for your book.

Marketing Materials:

  1. Author Bio and Media Kit: Craft a compelling author bio and assemble a media kit with high-resolution author photos, book cover images, press releases, and relevant information.
  2. Book Trailer or Video Content: Create engaging promotional videos or a book trailer to share on social media and your website.
  3. Social Media Strategy: Develop a social media calendar outlining content leading up to and post-launch. Include countdowns, quotes, polls, and interactive content.

Launch Day:

  1. Book Launch Event: Plan a virtual or in-person launch event. Coordinate with influencers, colleagues, or friends to help spread the word.
  2. Press Release: Distribute a press release to relevant media outlets and book bloggers. Include key information, quotes, and a link to purchase.
  3. Email Subscribers: Send a special launch-day email to your subscribers with a personal message, links to purchase, and any launch-day bonuses.


  1. Engage with Readers: Respond to reviews, comments, and messages. Engage with your audience to build a community around your book.
  2. Promotional Activities: Plan post-launch promotions, discounts, or bundle offers to keep the momentum going.
  3. Analytics and Reflection: Monitor KPIs, sales data, and reader feedback. Evaluate the success of your launch and identify areas for improvement.

Remember, a successful book launch is an ongoing process. Stay engaged with your audience, adapt your strategy as needed, and celebrate your achievements along the way!

Sharon Brown

Founder - The Book Chief